Death by Chocolate
We kicked off with a stunt to get fans salivating for the new series. A box of poisoned chocolates. 5 delicious. 1 deadly. This led to a viral taste challenge on social and a live tasting on national TV.
Credits - Holly & Mer
Killing ? OOH
We then designed an OOH campaign to fuel the fire and get fans talking about the fate of their favourite characters.
Creative Team: Shan & Beth