Launching Change Please; a coffee brand staffed by the homeless to help the homeless.
The idea was simple, we tap into the nation’s thirst for premium coffee, and get people living on the street to sell it on the street. To do this we hired homeless people, trained them, housed them, and gave them the tools they needed to make a life changing cup of coffee.
In one year, we sold 500,000 coffees and got 15 homeless people off the streets. Today, Change Please is a global brand, the coffee is stocked in UK supermarkets and Virgin Atlantic flights.