International Women’s Day x Unibet.

Queen Rules.

When a 5 year-old girl asked us why Kings are better than Queens, we could only think of one logical response. Create #QueenRules. A new way to play cards where Queens outrank Kings.

In collaboration with International Women’s Day and Unibet, the campaign kicked off with simultaneous live poker tournaments in casinos worldwide; all playing with limited edition cards featuring Queens designed by female illustrators.

All proceeds were donated to HeForShe, a solidarity campaign for the advancement of women initiated by UN Women.

For this project we worked with the amazing Ben & Guy and Bridie Scriven.